Shire Essay - 1273 Words

Visual Evaluation and Comparison: Analyzing the Advertisement Industry nbsp;nbsp;nbsp;nbsp;nbsp;The main goal of advertising is to motivate or persuade people to buy a particular product or service, and among the media used to accomplish this are; radio, television, newspapers, and most importantly, magazines. In order for advertisements to successfully portray a product, they must be directed to the appropriate intended audience. In Rolling Stone and YM magazine, there are two advertisements that display a very attractive person gazing and posing to the viewer. In advertising, we are bombarded by images that have become standard in defining beauty and what is acceptable, and we often don’t realize it. In both of the ads, the†¦show more content†¦In the second ad, YM has offered its own mobile service an â€Å"extreme makeover.† The girl portrayed in this is an animated girl holding a red ymobile phone on the bottom of the ad. There are graphics on the bottom of the ad surrounding the red cellular phone that display some of the op tions that the consumer can purchase such as: college graphics, accessories, screen savers, games, etc. All throughout the rest of the ad is text with some graphics and a very colorful background. The text is simply listing the new improvements to the ymobile device. It lists the new ring tones, how easy the improvements are, the new content, and much more. The logo is the bullet for each one of these topics on the list to remind the viewer exactly what and whose product they are buying. On the right side of the ad, there is a list of all of the songs that the viewer can download and have as their ring tone. The background is very colorful, easily targeting a young teenage girl who probably is in the middle to upper middle class who could afford all of these accessories to go along with their phone. The background color is a mixture of dark and light purple with a light green blotted on random places. This almost makes the ad look like a cartoon in a way and not trying to sell somet hing. Advertising has come to conform to a strict set of codes about beauty. AShow MoreRelatedWarsan Shire : An Analysis Of Home By Warsan Shire703 Words   |  3 PagesHome by warsan shire is a poem that highlights the struggles of refugees as they leave their home. This text also supports the statement â€Å"the most dramatic texts confront readers with a disturbing atmosphere† the poet uses provocative imagery, figurative language to create strong images of the hardships faced by refugees which creates a disturbing atmosphere and also focuses on themes of survival. The poem starts off with no one leaves home unless home is the mouth of a shark† straight away thisRead MoreEssay on Frodo and the Shire in The Lord of the Rings1009 Words   |  5 PagesFrodo and the Shire in The Lord of the Rings Frodo is the main character in this movie; throughout the film, he plays a vital role in the plot. In this essay, I will be analysing the portrayal of Frodo and the Shire. Before we meet Frodo in the Shire, a prologue introduces the film and is full of evil and fiery mountains. This contrasts greatly with the lush, green Shire. Our first view of Frodo in the film is when he is under a tree reading - this gives us an impressionRead MorePublic Open Space Landscaping For Indigenous Flora And Arboreal Animals1600 Words   |  7 Pages GOEGRAPHICAL CONTEXT Located in the heart of West Gippsland, the Baw Baw Shire is a vast Local Government Area, (Of the Local Government Act 1989), with land coverage of 4, 027 square kilometers. The Shire is located approximately 106 km East from the Centre of Melbourne, to the lower Western Ward of the Baw Baw Shire boundary. (Baw Baw Shire Council 2016) There are two main environmental aspects which composes the Shire; natural forest cover including national parks, as well as more densely populatedRead MoreCase Study : Burch V Shire Of Yarra Ranges Anor1710 Words   |  7 PagesCase 1: Burch v Shire of yarra ranges Anor 1. Details of the case Plaintiff Fiona Burch( W/o late Michael) Defendats Shire of south yarra Quality roads PVT LTD Location Melbourne Incident Transport Accident Incident commenced 13/11/1998 Date hearing 04/11/ 2004 2. Explanation of the incident ïÆ'Ëœ Mr Michael Burch expired while his four wheeler vehicle clean off in YR ( yarra ranges) shire on 13th November, 1998. ïÆ'Ëœ Fiona Burch with her two kids (plaintiff) claims a case against shire of YR, and a companyRead MoreChoosing Likeminded Consultant Companies Might Be Too Expensive1372 Words   |  6 PagesAnalysis: The Shire of Bunbury has always tried to align their staff through the employment process by attempting to hiring likeminded staff and consultants. However this has grown difficult since each new senior staff member has usually his or her own strategies and is resistant to change. Also it should be noted that while the shire wants to hire likeminded consultants, they could be too expensive and must go with another company. Strengths: †¢ Have been able to achieve close alignment by hiringRead MoreThe Lord Of The Rings1352 Words   |  6 Pagesgathered, and together, headed home to the Shire (Tolkien 989). They were victorious and ready to go back to Eriador and share stories of their recent adventure. Instead, they were welcomed by a much harsher truth. The government had been corrupted into a totalitarian regime, food was scarce, and many trees had been chopped down. The square windows were the first thing the hobbits noticed as they reached the Brandywine, a river right outside the Shire. A spiked gate and new houses constructed withRead MoreLord Of The Rings Character Analysis723 Words   |  3 Pageswas talking to Gandalph about adventuring beyond the shire once again and Bilbo then says, â€Å"I’d take Frodo on my adventure but I’m afraid he’s still in love with the shire.† This is a clear example of the childhood stage of faith because the childhood stage is a time when someone has no true beliefs and values yet and all of their beliefs and values are based off of the peoples around them. By saying that Frodo is still in love with the shire it shows he’s in the childhood stage of faith becauseRead MoreThe Lord Of The Rings1549 Words   |  7 Pagesgathered, and together, headed home to the Shire. They were victorious and ready to go back to Eriador and share stories of their recent adventure. Instead, the y were welcomed by a much harsher truth. The hobbits reached the Brandywine, a river right outside the Shire. The first thing the Hobbits noticed was the spiked gate and new houses constructed with straight-sided windows, plain looking, and gloomily lit. This was the total opposite of what the Shire used to look like. Scruton understood thatRead MoreEssay on Film Review of Lord of the Rings1246 Words   |  5 Pagesdisgusting which is like the language. The setting in LOTR are two completely different lands. In the shire the surroundings are full of woods and tress. Flowers and plants grow, there blue skies and sunlight which represents good and also the lights of heaven. Little cottages are all around with loveable people. There are lakes and streams flowing through the shire representing purity and life. The complete opposite is happening in mordor. There are no woods or treesRead MoreAnalysis Of The Book The Hobbit 1418 Words   |  6 Pagesvisit are: The Shire; a small area of hobbit villages where Bilbo lives, the plains of Eriador, the Misty Mountains, Mirkwood and finally the Lonely Mountain. Many of these areas are not the most inviting and cause the group to get side tracked, but also find some important things along the way. These being both physical objects, but also find the truth behind different people and all of Middle Earth. After all, Bilbo is just a small Hobbit who has never ventured out of The Shire. Overview The

Graduation Speech High School - 952 Words

Throughout high school, I worked a part-time job, took care of my siblings, and tried to achieve the best grades possible. As I struggled through these troubled times, I seldom thought about college. I just wanted to be the first in my family to graduate from high school. However, Mr. Jones, my tenth grade biology teacher, encouraged me to consider going to college. As I began my senior year, he called me into his office to make me aware of the application process not only for colleges but also the various scholarship offers and grants available to me. Because of his efforts, I will be stepping onto the campus of Old Dominion University in August 2012 after winning a scholarship. Because my scholarship does not provide spending money and I must maintain a grade point average of 3.2, my path over the next few months will be a balancing act as I work to save money for spending, study to make certain I am ready for classes, and spend as much time as possible with my family before I lea ve home. Working is nothing new to me. I have had some type of a part-time job since I was fourteen years old. I spent many summer days harvesting crops at my grandfather’s farm. The work was hard, but I learned the importance of staying focused on the task at hand. Failure to do so could have resulted in a serious injury, as farm machinery is not forgiving. These experiences with â€Å"Pap† enabled me to learn a great deal about the farming process and the selling of produce to local restaurants. IShow MoreRelatedGraduation Speech : High School934 Words   |  4 Pageslife would be graduation. For many people, graduating from high school is an objective. It takes a lot of time, effort, and determination to accomplish that goal. For others graduation is the end of high school, and the beginning of a new chapter in life. When graduated people feel as if adulthood has begun. In the long run, graduating opens a lot of opportunities for people to thrive. I can almost reminisce the day as if it was yesterday. I was sitting in bed like any other school day. It seemedRead MoreGraduation Speech : High School852 Words   |  4 PagesAccording to a report from Thomas Nelson Community College website, 15.7 percent is the graduation rate in 2010. 84 percent of students failed to receive their degree. That’s beyond sad. College can be difficulty especially with everyday life is getting harder to main family life work and financials. Because college is challenging, I know that I have issues that I must overcome. I told myself the more patient s I have the better success I will have. Although college will be difficult my goal isRead MoreGraduation Speech : High School Essay2254 Words   |  10 Pages The day I graduated from high school The High school graduation day is a life full of journeys for everyone, high school life is a memorable time for most people, for me as well. High school can be filled with lots of good memories for some people and it could be filled with bad memories, for me it was both I had good times and I had bad times. The High school Graduation day should definitely be the best day of your life because that means no more high school, no more having to wake up at 6Read MoreGraduation Speech : High School Graduation854 Words   |  4 Pagesfail High School graduation can be an exciting time in a student’s life. It is a time in their lives where they begin to experience the kind of freedom that comes along with growing up. This freedom allows students to choose the type of college or University they would like to attend. It is necessary that they understand how responsible they need to be with the freedom that is being offered to them. When choosing what college or university to attend it may be tempting to want to go to a school thatRead MoreGraduation Speech : High School Graduation1507 Words   |  7 PagesForest English 1010 9/9/2014 Graduation During our lives, most of us have hated getting up early. Whether we as humans enjoy mornings or not, we’re always looking forward to that unforgettable day. That special is high school graduation for me. Graduation is a ceremony that recognizes students that have excelled through school. Graduation was one of the best days of my life, perhaps even better than the day that I started college. There is no other day like graduation where there comes this feelingRead MoreGraduation Speech : High School Graduation933 Words   |  4 PagesHigh School Graduation With regards to high school graduation, Balfanz, Herzog, and Iver (2007) followed 12,972 Philadelphia students enrolled in traditional middle schools from six grade (1996-1997) until 1 year beyond their expected graduation from high school (2003-2004) in order to understand what indicators would affect their projected graduation date. Unlike many of the early K-8 schools, the population Balfanz et al followed consisted of 64% African American, 19% White, 12% Hispanic,Read MoreGraduation Speech On High School Graduation851 Words   |  4 PagesThere Is No Success Without The Opportunity to Fail High School graduation can be an exciting time in a student’s life. It is a time when they begin to experience the kind of freedom that comes along with growing up. This freedom allows students to choose the type of college or University they would like to attend. It is necessary that they understand how responsible they need to be with the freedom that is being offered to them. When choosing what college or university they would like toRead MoreGraduation Speech : High School997 Words   |  4 Pagesup, I loved going to school and dreamed of one day attending college. Attending school every day and receiving good grades had become my top priority from K-12. I excelled from K-8th grade, but entering into high school was completely different than primary school. The atmosphere and environment was new to me, I was free to roam the halls or walk back out the door without any repercussions. This began my downward spiral in high school. My freshman year was by far the best school year for me becauseRead MoreGraduation Speech : High School897 Words   |  4 PagesHigh school was one of the most challenging moments in my life. Not only did I have to deal with the academic pressures and social issues from my peers I had external factors that were heavily impacting me as well. During my junior year my mom separated from her husband and me and my three little brothe rs ended up staying house to house with close relatives. Shortly after that time at the beginning of my senior year, my mom was sent to prison. In the midst of dealing with all of the demands thatRead MoreGraduation Speech : High School Essay1434 Words   |  6 PagesWhen I was in high school I had one goal, I would graduate top of my class and go to the University of Florida for pre-medicine, then onto their medical school. I never considered that I would want anything else, so I went to a specialty high school that would allow me to specialize in Biomedical sciences(STEM) and never even thought about the possibility of a life other than the one I had so precisely planned out for myself. When my nephews were born my sophomore year all of my priorities changed Graduation Speech High School - 952 Words I came into this high school believing I knew who I was, but little did I know there was a lot to discover about myself and over these 4 years I blossomed. My freshmen year was a plane white wall as I was beginning my journey in high school. My older sister who was a senior at the time and a friend from middle school helped me explore the school my first days. I began adapting to my schedule and the environment within classrooms getting along with my classmates and teachers. As days passed I began feeling comfortable not only in my academics, but socially as well. I grew distant from others, I grew closer to others, but throughout the process I began realizing that people will come and go and I needed to focus on my interests. I began joining clubs my sophomore year such as an art club and lacrosse. I felt welcomed and challenged at the same time because I had to balance academics and clubs. I learned time management and responsibility and several other important characteristics from my experiences motivating me to become more involved. My junior year was an eye opener as I realized the previous years were just a smooth ride through high school and now I have to face the challenges. It was my first year taking AP courses and I took U.S History and Calculus. History was no problem even though it’s my least favorite subject, it was an easy to understand course and I felt comfortable in the classroom. In the other hand, Calculus was the slap in the face of reality, a courseShow MoreRelatedGraduation Speech : High School934 Words   |  4 Pageslife would be graduation. For many people, graduating from high school is an objective. It takes a lot of time, effort, and determination to accomplish that goal. For others graduation is the end of high school, and the beginning of a new chapter in life. When graduated people feel as if adulthood has begun. In the long run, graduating opens a lot of opportunities for people to thrive. I can almost reminisce the day as if it was yesterday. I was sitting in bed like any other school day. It seemedRead MoreGraduation Speech : High School852 Words   |  4 PagesAccording to a report from Thomas Nelson Community College website, 15.7 percent is the graduation rate in 2010. 84 percent of students failed to receive their degree. That’s beyond sad. College can be difficulty especially with everyday life is getting harder to main family life work and financials. Because college is challenging, I know that I have issues that I must overcome. I told myself the more patient s I have the better success I will have. Although college will be difficult my goal isRead MoreGraduation Speech : High School Essay2254 Words   |  10 Pages The day I graduated from high school The High school graduation day is a life full of journeys for everyone, high school life is a memorable time for most people, for me as well. High school can be filled with lots of good memories for some people and it could be filled with bad memories, for me it was both I had good times and I had bad times. The High school Graduation day should definitely be the best day of your life because that means no more high school, no more having to wake up at 6Read MoreGraduation Speech : High School Graduation854 Words   |  4 Pagesfail High School graduation can be an exciting time in a student’s life. It is a time in their lives where they begin to experience the kind of freedom that comes along with growing up. This freedom allows students to choose the type of college or University they would like to attend. It is necessary that they understand how responsible they need to be with the freedom that is being offered to them. When choosing what college or university to attend it may be tempting to want to go to a school thatRead MoreGraduation Speech : High School Graduation1507 Words   |  7 PagesForest English 1010 9/9/2014 Graduation During our lives, most of us have hated getting up early. Whether we as humans enjoy mornings or not, we’re always looking forward to that unforgettable day. That special is high school graduation for me. Graduation is a ceremony that recognizes students that have excelled through school. Graduation was one of the best days of my life, perhaps even better than the day that I started college. There is no other day like graduation where there comes this feelingRead MoreGraduation Speech : High School Graduation933 Words   |  4 PagesHigh School Graduation With regards to high school graduation, Balfanz, Herzog, and Iver (2007) followed 12,972 Philadelphia students enrolled in traditional middle schools from six grade (1996-1997) until 1 year beyond their expected graduation from high school (2003-2004) in order to understand what indicators would affect their projected graduation date. Unlike many of the early K-8 schools, the population Balfanz et al followed consisted of 64% African American, 19% White, 12% Hispanic,Read MoreGraduation Speech On High School Graduation851 Words   |  4 PagesThere Is No Success Without The Opportunity to Fail High School graduation can be an exciting time in a student’s life. It is a time when they begin to experience the kind of freedom that comes along with growing up. This freedom allows students to choose the type of college or University they would like to attend. It is necessary that they understand how responsible they need to be with the freedom that is being offered to them. When choosing what college or university they would like toRead MoreGraduation Speech : High School997 Words   |  4 Pagesup, I loved going to school and dreamed of one day attending college. Attending school every day and receiving good grades had become my top priority from K-12. I excelled from K-8th grade, but entering into high school was completely different than primary school. The atmosphere and environment was new to me, I was free to roam the halls or walk back out the door without any repercussions. This began my downward spiral in high school. My freshman year was by far the best school year for me becauseRead MoreGraduation Speech : High School897 Words   |  4 PagesHigh school was one of the most challenging moments in my life. Not only did I have to deal with the academic pressures and social issues from my peers I had external factors that were heavily impacting me as well. During my junior year my mom separated from her husband and me and my three little brothe rs ended up staying house to house with close relatives. Shortly after that time at the beginning of my senior year, my mom was sent to prison. In the midst of dealing with all of the demands thatRead MoreGraduation Speech : High School Essay1434 Words   |  6 PagesWhen I was in high school I had one goal, I would graduate top of my class and go to the University of Florida for pre-medicine, then onto their medical school. I never considered that I would want anything else, so I went to a specialty high school that would allow me to specialize in Biomedical sciences(STEM) and never even thought about the possibility of a life other than the one I had so precisely planned out for myself. When my nephews were born my sophomore year all of my priorities changed

Porter’s Five Force Model of Toyota Free Essays

MIS Porter’s Five Forces Model Of Toyota Porter’s five forces model is a framework for the industry analysis and development of business strategy. Three of Porter’s five forces refers to rivalry from external/outside sources such as micro environment, macro environment and rest are internal threats. It draws ahead Industrial Organization economics to develop five forces that conclude the competitive intensity and consequently attractiveness of a market place or industry. We will write a custom essay sample on Porter’s Five Force Model of Toyota or any similar topic only for you Order Now Attractiveness in this framework refers to the generally overall industry profitability. An â€Å"unattractiveness† in industry is one in which the mixture of these five forces proceed to constrain behind overall profitability. An extremely unattractive industry would be one moving toward â€Å"pure competition†, in which existing profits for all companies are moving down to zero. 1. Bargaining power of suppliers The bargaining power of suppliers is low. There are various types of suppliers in the vehicles industry, including the cooling system, electrical system, braking system and fuel supply system distributed across the globe. However, most vehicle manufactures own many interchangeable suppliers, and also have the ability to produce the components by their own in the short time. Thus, the suppliers do not own the power to change the price. 2. Bargaining power of buyers The Bargaining power of buyers is high. Today, buyers have a lot of information channel, such as the internet, where can easily find the proper vehicle. And, the preferences of the private consumers are important to the vehicle corporations. If automobile Company increases one type, they can also choose other type or the cheaper one. And the vehicle’s buyers can easily find the substitutes, such as walking, and bus. 3. Threat of new entrants The entrants can not enter to the automotive industry easily, as automobiles are special products that require a large amount of money on the design, electronic functions, and safety issues. And another important issue is the brand loyalty in the car market. Vehicle firms always benefit the brand value, and decrease the consumer sensitivity about the price. For example, General Motors provided $1000 to the Saab owners who planed to buy the 2008 model. 4. Rivalry among competitors The competition in the auto industry is strong. The top eight auto companies have occupy large part of global revenues, and these automobile manufacturers strengthened the globalization and consolidation across the worldwide range. The competition is not only between the corporations, but between the governments. Governments established protection laws to protect the products of each own production. For example, U. S. government increased the additional tariffs on Chinese tires in 2009. And the Toyota vehicles were recalled because the U. S. government investigated into the accelerator pedal problems. 5. Threat of substitutes The threat of the substitutes is high. There are a lot of substitutes in the automobile industry. When the price of the vehicles rises, the substitutes will emerge, there are many types of equipment that can take the place of vehicles, such bus, subway, bicycle and even walking. How to cite Porter’s Five Force Model of Toyota, Papers

Innovation A Matter of Focus

Question: Write an essay on Innovation a Matter of Focus? Answer: Introduction This research is an analysis and review of the article published by Accenture in 2010. Accentures experienced professionals Water Hagemierer, Alexander Holst and George F. Altenkirch had prepared this report by making a research on 226 European companies including six core industries Telecommunication, pharmaceutical, oil and gas, utilities, steel and chemicals. These industries are chosen because they use RD in best way. The title of article Innovation a matter of focus clearly describes the objectives of the article i.e. for innovation the basic important thing is clear and decisive focus. Without this, innovation will not provide the desired results. This article is all about the innovation like which qualities should an innovator possess for enhancing the efficiency of the innovation, what factors drives the innovation best and what types of innovation strategies best work in todays globalized world. Innovation has become a most important part of the globalized world. Thus, it is important to understand the basic nature of the innovation properly. Hence, by analyzing this article, a proper understanding about the innovators, factors that drives the innovation and the concept behind the innovation strategies can be understood clearly. Literature Review According to Hagemeier et. al. (2010), all successful innovators follow the different strategies for innovation, means there is no common strategy for successful innovations. This depends on the situations and conditions at the time of innovation. Here situation and condition means the availability of resources, time requirement, weather condition and various other factors. Hagmeirer et. al. (2011) divided the innovators into two categories: RD driver leader and follower. RD driven leaders break new ground by spending heavily on RD while Followers gain the necessary results by spending less time on RD. The prime factor that leads to successful innovations is the clear and decisive focus. According to a research performed by Accenture on 200 European companies, from chemical, telecommunication, pharmaceutical, oil and gas, utilities and steel, it is found that successful innovators possess some common and some different grounds. Most of the successful innovators are more intended to follow superior sustainability strategies. Various researchers proved that the sustainability strategies play a vital role in innovation. Kruglianskas (2013) concluded that sustainability is an effective way to produce creativity, generate innovation, foster contradiction and establish big goals. Sustainability forces people to think differently. Sustainability empowers the employees which leads to generate effective innovation. There is a deep relationship between the innovation and sustainability, both drives each other and together enhances the competitiveness (Vilanova Dettoni, 2011). According to Hagemeirer et. al. (2010), other common factor found in most successful innovators was that, board members were from different countries. These factors are significant for the highly regulated, global and complex industries like telecommunication and pharmaceutical which need deep insight into both global and local competitive condition. This creates diversity among the board of members. The key thing that should be understood is that there is a negative side also of the diversity in the board of members. If the diversity is not managed properly in the organization, it may lead to the splitting or end of the organization. According to Hewlett et. al. (2013), diversity in the organization benefit most employers, but it is hard to prove. According to new researches, it is found that diversity drives market growth and opens the way of innovation. Different types of companies have different perspectives about innovation, but it is found that the innovation has become more important in almost all the industries. Utilities and steel companies believe that the importance of the innovation is enhancing their business. A surprising rise in innovation is seen in utility industries. European utility companies are paying more attention towards the innovation. When it comes to product innovation versus significance of process, these are also various important differences. For providing the new drugs, leading companies related to pharmaceuticals might focus on the innovation of the products (Burns Stalker, 1961). Telecommunication service providers are loomed large by new product discovery. These organization provide various innovative facilities like downloading of games and music etc. as well as current trends of mobile application. In European steel sectors, improved production and streamlines are the best way of boosting performanc e. These processes are being widely chosen by these industries. Thus, the factors which drives the innovation can be categorized into two categorized: common factors and uncommon factors. Common factors are the factors which are been used by most of the successful innovators while the others are the strategies which can be categorized according to the types of industry. The common strategies which drives the innovation are sustainable strategies and diversity in the organization. The uncommon strategies varies according to the types of industry like telecommunication industry includes the facility of innovation for making their service better and efficient. For eg. making innovation in the service which can provide fast internet facility. The current trends of free WhatsApp and Facebook enhances the popularity of telecommunication industries. Similarly in the steel organization, making the utility of steel better by innovating through mixing of ores, or making new types of vessels or other steel made things, which makes the work easy also enhance s the experience of people (Teece, 1986). Centralization and decentralization of the innovation strategy also depends on the types of industries like Telecommunication and pharmaceutical companies are more decentralized while utilities, and oil and gas industries and steel industries are more centralized in terms of research and development activities. The innovation strategies that work in todays globalized world are different for different types of industries but the common thing between all the strategies is focus. Innovator should first identify the purpose of innovation and what organization expects from that innovation. On the basis of that, organization should make the strategy. Without proper aim and knowing what organization wants to innovate, it is worthless to move forward. It will result into a huge loss for the organization. Thus, innovation has become very important for the industries to be in the competitive globalized environment. Mainly for various industries like telecommunication, steel, oil and gas industry etc., innovation has become necessary mainly in the sectors which are facing high competition. Consider the mobile phone industry. Currently, the organizations like Samsung, Microsoft and Blackberry are launching new models almost everyday by enhanced facility through innovation (Drucker, 2013). The well-known Apple organization is one of the best example of innovation. Even by having so much costly products, people are crazy behind the Apple products just due to innovative nature of the organization. Critical review and Analysis The statement in the article Successful innovators dont follow the same strategy is really true, if the successful innovation strategies are described. As described above, there are two categories of the innovators: leaders and followers. The basic difference between the leaders and innovators is that the followers follow the researches of the leaders. This can be understood from the facts that there are various companies in the market which provides mobile phones but why people like to choose from the well-known brands like Samsung, Nokia, Apple, Blackberry etc. The main reason behind this is that, they innovate the facilities, products and services and other organizations just copy those services by adding a little bit extra. Samsung Note 2, Galaxy and Grand are the innovations of Samsung. Similarly, well-known Apple IPhone and IOS are making Apple products different from others. Microsoft Lumia, Metro style interface of Microsoft mobiles made it easy and enjoyable to use smart pho nes. These can be said as the leader innovator of the mobile phones. While on the other hand, well-known brands like Karbon, Micromax, etc., copy the products of the leader innovators and provide those facilities in the cheaper rates with less reliability. These companies can be called as the follower innovator. Even follower innovators earn revenue because due to these organizations even a middle class person can use the facility launched by the leader innovator due to cheap prices but the gained revenue of the follower organization is always less than the revenue of leader organization. Thus, it is better to be leader innovator to generate high growth and revenue in the market (Utterback Abernathy, 1975). As described above, the basic things that matter in innovation is the decisive and clear focus. Without a well-formed and planned targeted innovation strategy, the innovation will not result into the enhanced stock market or flourishing sales. This is also a difference between a leader innovator and follower innovator, a successful leader innovator have its clear and own innovation strategy while the follower innovator moves on the vision of others (Chesbrough, 2013). Thus, the leader innovator requires more to spend on the RD but the followers dont require the same. In leading industries like Google, it is working on a project of satellite car. Industry started this project nearly 5 years ago and developed the product in just 3 years. Still the testing and updation of the product is running and still the car is not launched in the market after the successful testing due to the clear vision of delivering the quality and safest product in the market. People are sure about it that Goog le will accomplish this. This is why the leader innovators spend more time in RD while on the other hand follower innovators know already how this thing has been performed by the leader organization and develops the same product. As described, successful innovators share some common characteristics. Most important from these are sustainable strategies and diversity in the board of members. There are two conceptions about adopting the sustainable strategy in the innovation (Kanter, 2015). Various organizations convinced that more sustainable they become the more effort is eroding the competitiveness. According to these organizations, they need to increase cost and the results will not deliver in terms of financial benefit immediately. But if this approach is accepted for the long term, it will result into the huge benefit. If we talk about short term strategies, according to the research, it is found that developing countries dont face the same pressure which becomes disadvantageous for the organization in using the sustainable approach. In a research, it is found that people in developing countries are not more intended to pay for the sustainable approach. Sustainable innovation requires various types of new processes and innovation which enhances the cost of products (Prahalad Ramaswamy, 2012). Mainly during the recession, people dont pay for the sustainable innovation; this affects may even be seen in the developed countries. Thats the reason why many executives consider it more under the corporate social responsibility, not under the objectives. If the long term objectives are discussed, sustainable strategy for innovation generates relatively high revenue than the non sustainable strategies. The reason behind this is that it takes more time to make people understand about the benefits of the developed innovated product or services through sustainable strategy (Manyika, 2011). On the other hand, products innovated through the sustainable approach should be more costly. When the Chinese phones were launched in the market, people were really crazy behind those as they were available at low prices and provided various facilities. But with time, people understood the facts behind the low prices of those mobile phones and started using the branded phones like Samsung, Nokia etc. People accepted that these companies develop the reliable and quality products which provide the best experience to the customers. The other characteristics that were found in the success innovators were diversity in the board of members. In most of the successful innovators, the board of members were from various countries. This creates diversity in the organization at the top level of management. Various organizations has clearly understood the fact that diversity, if managed properly, will lead to great benefit for the organization and will generate high revenue (Christenson, Anthony Roth, 2013). On the other hand, if the diversity is not managed properly, this will lead to groupism within a single organization which results into the multiple cultures in the organization and ultimately leads to splitting or ending of the organization. Especially in case of innovation, if the diversity is used properly, it may be very much beneficial for the organization, as the product or services innovated will be very much efficient. The main benefits behind the diversity are that there are various types of perceptions and ideas according to the different cultures and locality. The leaders of the organization may choose the best options from the available perceptions and idea and implement those ideas in their innovation (Dutta, 2012). Thus, in result, the efficiency of the innovation will also enhance. Different types of organizations understand the innovations in different ways. Like most of the steel and telecommunication industries believe that the innovation is very much important in this competitive market while various industries where there is less competition, consider it less important. Thus, the strategy and importance of innovation depends on the level of competition in the respective sector. The strategy related to innovation should be prepared by considering each and every factor of the innovation. A proper planning is very much necessary with clear vision and objective about the innovation otherwise, this will lead to huge loss for the organization (Verganti, 2013). This will be just like moving with closed eyes which increases the chances of accident. Conclusion Article A matter of focus reveals various factors about the innovation. In todays world, innovation has become a very important factor in the global industries. Today, the meaning of innovation is also changing. In this competitive world, innovation has become a very important factor to consider. Successful innovators play a vital role when we consider the innovation. The innovators can be categorized into two categories, leader innovator and follower innovator. Leader innovators have the clear and decisive focus while follower innovators move behind the concepts of follower innovators. Leader innovators provide an outstanding results by spending more time on RD while follower innovator only gains the necessary results by spending less time in RD. Overall, it is beneficial to be a leader innovator. Successful innovators possess some common characteristics which are sustainable strategies and diversity in the board members of the organization. Sustainable strategies provide a basis to the innovation. According to the research, it is beneficial for the organization only if the organization is aiming for long term objectives. For short term objectives, it leads to the loss (Danenport, 2013). Similarly, diversity plays a vital role in the innovation. It creates various possibilities for the organization. The innovation should be performed by considering all the factors like what are the expectations from the innovation, what should be the final result with proper innovation strategy according to the current situation and needs and requirement of the organization. If proper strategy is not prepared for the innovation, this will lead to various problems and enhanced cost for the innovation. References Kruglianskas, M. (2013). Sustainability as Innovation Strategy: How sustainability and Innovation Drive each other and company competitiveness at Denone [online]. 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