Marketing Evaluation Essay

Recommend the position in the market.Research undertaken by the Tourism Satellite invoice (TSA) predicts that demand for travel and tourism in India will by an appreciable 8.1 per cent p.a. in the approaching decade making it the third fastest growing travel destination in the world (Bharwani & Mathews, lay on the line realisation and analysis in the cordial reception persistence, 2012). India has emerged as an ideal location to embark on a global expansion in the hospitality sedulousness. According to Line and Runyan, in the hospitality segment in that location have been countless studies that argue that customer service has a direct correlation to employee job delight and intersection pointivity, the same is said in the international bena for hospitality (Line & Runyan, 2012, p. 478). As with many of the international hospitality emergent, customer and employee interaction defines the profitability and sustainability of the company. World travelers look for impeccable se rvice with all of the attributes of a arse and breakfast (Olsen, Chathoth, & Sharma, 2001). According to Bhawarni and Butts, guests actively seek superior quality, customized yet consistent hospitality experiences which integrate a subtle culture specific novelty with a certain acceptable level of service and product quality (Bharwani & Butt, Challenges for the global hospitality industry an HR perspective, 2012, p. 155). This crops the standards high for employees and management. In accordance with the standards of the international hospitality brands, Bollman is recommended to pursue a luxury branding for their entry into India. This will entail in depth teaching and qualification standards. Conduct a market evaluation by researching what companies in the relevant market are providing to employees from a total compensation perspective. Currently India does not have minimum wage set by the government, although this is expected to change in the near future, it does present a chal lenge for companies wishing to expand into the area. ascribable to the changes in the international travelers and hospitality consumers into the region India has a shortage of trained and efficient employees. The area is also being impacted due to the aging population, which shrinks the current labor force. This means that the training costs and employee derangement rate is a significant factor in the India market. According to Bharwani and Butt, competitors of this region have begun to put set company policies for minimum wage standards. global companies have implementedcompetitive pay standards, incentive and usefulness programs, productive and safe work environments, and the ability to advance within the company (Bharwani & Butt, Challenges for the global hospitality industry an HR perspective, 2012, p. 158). Training has also been a key determinant in the success and customer expiation with international hospitality companies. The ability of the employees to deliver a luxu ry and home-like experience to the consumer is the foundation for success in the international arena.ReferencesBharwani, S., & Butt, N. (2012). Challenges for the global hospitality industry an HR perspective. Worldwide Hospitality and Tourism Themes, 4(2), 150-162. Bharwani, S., & Mathews, D. (2012). Risk Identification and analysis in the hospitality industry. Worldwide Hospitality and Tourism Themes, 4(5), 420-427. Jauhari, V., & Rishi, M. (2012). Challenges faced by the hospitality industry in India an introduction. Worldwide Hospitality and Tourism Themes, 4(2), 110-117. Line, N. D., & Runyan, R. C. (2012). Hospitality marketing research Recent trends and future directions. International Journal of Hospitality Management, 31, 477-488. Olsen, M. D., Chathoth, P., & Sharma, A. (2001, April-September). Forces Driving Change in the Hospitality Industry in India. Journal of operate Research, 1(1), 3-21.a