Case Study Example | Topics and Well Written Essays - 1000 words - 26

Case Study Example This can however be analyzed using the SWOT method (Lussier, 2012).   Trademarks, patents and copyright –Starbucks has numerous copyrights for items like packaging and patents on certain products and designs. This gives them complete autonomy on these products, brands and internet domains that cannot be owned by other companies. Global Responsibility- the company is focused on reducing negative environmental impacts and contributing positively to the society. It has created employment globally and established youth leadership initiatives. They have established a green program that is aimed at recycling and reusing waste materials and reducing water usage. Profitability-Starbucks is one of the fastest growing brands globally, it has opened numerous stores all over and its profits have been on the rise outmatching their close opponents and getting returns on their investments Quality experience- the selling point of Starbucks is in its quality of products that enhances the customers experience, with a wide range of products the customers are spoilt for choice and the quality and customer service is deemed excellent. Employee management- Starbucks has created employment opportunities worldwide in their stores and support facilities. Most of the employees have joined unions that represent them and offered a wide range of benefits and a pay rate that is higher than that offered by the competitors. Negative publicity- The Company has received some negative reviews regarding its treatment of employees and suppliers, there has been some lawsuits filed against them that does not portray them positively. There has also been criticism about its green program and tax evasion scandals. Emerging economies-Starbucks has the opportunity to expand its operations to the emerging economies all over the world especially in Africa and Asia. This will increase its customer base and maximize its profits because of less or